Ecommerce Marketing School

A Sneak Peek at Privy Text


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Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares:

  • Why texting customers lets you skip the line.
  • The text flow that worked on her as a consumer.
  • Why text is another channel like email and your website that you own fully.
  • Why text isn’t a replacement for your email strategy.

Show Notes & Links

  • [1:53] Why were you unsure about Privy Text at the beginning?
  • [7:07] How do you turn skeptics into believers?
  • [9:30] Why text is a channel you own.
  • [11:33] Why text should be used sparingly.
  • [13:36] Why Privy Text *not* Privy SMS? (Do you know what SMS stands for?)
  • [15:41] Text plays.
  • The Ecommerce Marketing Show Home
  • Privy Text
  • Evelyn Hartz on Twitter
  • Dave Gerhardt on Twitter

If you learned anything from this episode, let us know! Leave a review. 😊

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