As someone who has lived experience from both sides of the coin, being a big binge drinker and now coming full circle to living a more 'damp/sober' lifestyle, Katie discusses her thoughts and observations on what seems to be a very wide spread cultural shift towards sobriety. What would a new sober society look like? And how does that impact what we do, and how we approach PR events which are traditionally steeped in, and based around, alcohol?

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