In this episode we chat to Ashlee Morgan from Edith Cowan University about how the relationship between sponsee and sponsor impacts the effectiveness of sport event sponsorship. We discuss the article Ashlee and co-authors Tracy Taylor and Daryl Adair published about the topic "<a href='https://www.sciencedirect.com/science/article/abs/pii/S1441352320301273#!'>Sport event sponsorship management from the sponsee’s perspective</a>".

In this episode we chat to Ashlee Morgan from Edith Cowan University about how the relationship between sponsee and sponsor impacts the effectiveness of sport event sponsorship. We discuss the article Ashlee and co-authors Tracy Taylor and Daryl Adair published about the topic "Sport event sponsorship management from the sponsee’s perspective".

In this episode we chat to Ashlee Morgan from Edith Cowan University about how the relationship between sponsee and sponsor impacts the effectiveness of sport event sponsorship. We discuss the article Ashlee and co-authors Tracy Taylor and Daryl Adair published about the topic "<a href="https://www.sciencedirect.com/science/article/abs/pii/S1441352320301273#!" rel="noopener noreferrer">Sport event sponsorship management from the sponsee’s perspective</a>".&nbsp;

A sponsee's perspective of sport event sponsorship with Ashlee Morgan

Sport Management Review Insights is your accompaniment to the academic journal, Sport Management Review. The podcast will delve into the journal’s published research by speaking to the researchers themselves. Each podcast is dedicated to a published research article from the journal, which you’ll also be able to read at the Sport Management Review website. If you love sport, you'll love Sport Management Review Insights! Thanks to the Sport Management Association of Australia and New Zealand (SMAANZ) for supporting the podcast. Sport Management Review (SMR) is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations.

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A sponsee's perspective of sport event sponsorship with Ashlee Morgan

A sponsee's perspective of sport event sponsorship with Ashlee Morgan