Three perspectives on this intriguing phrase. Firstly, what is the origin of the phrase, secondly some examples in the UK news recently, and thirdly, the link to trust and how this has been eroded.

Three perspectives on this intriguing phrase. Firstly, what is the origin of the phrase, secondly some examples in the UK news recently, and thirdly, the link to trust and how this has been eroded.

"A squirrel is just a rat with good PR"

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Marketing

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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"A squirrel is just a rat with good PR"

"A squirrel is just a rat with good PR"