Since all startups are really experiments and not businesses. Therefore your goal is the keep everything simple and easy to test: limited variables, simple processes, quick production & testing, easily improved.

Understand what you are testing.

This might seem over simplistic but it gets at the first problem - are you a solution looking for a problem (finding the right customer) or building the right offer for a specific customer (the customer is known)?

Topics:

• ALL STOP - A Startup Is Not A Business, It Is An Experiment!
• What Must You Know Before Starting The Startup
• What To Build and When to Build It? (Right Customer or nature of the Offer)
• One More Thing Before You Start - How Are The Best of The Best Doing It