The founder of Johnny Cupcakes is a true entrepreneur starting sixteen businesses before he was sixteen years old. Who would have guessed the one that would stick would begin by creating a T-Shirt advertising a bakery that didn’t exist?  Johnny Cupcakes is a story of branding, but more importantly, brand adaptability.

The initial batch of Johnny Cupcakes’ T-Shirts sold out right away, so he took the money and made more T-shirts. Before he knew it, Johnny was the keynote speaker at events, opening retail stores, and training Cake Dealers. What started as a fun T-Shirt idea has become an International story of brand adaptability.

Like every good story, every decision doesn’t work out. From hungry people not finding any baked goods in stores to those who disagree with his social justice stance, listen as Johnny Cupcakes shares the brand’s many twists and turns with Channel Edge.