In this episode of "A Strategic Planning Short Course," the focus is on the tactical, or deliverable, phase of strategy planning. Three necessary pieces on the tactical side are discussed: what needs to be done, who will do it, and by when it needs to be completed. The episode also dives into organizational goals, objectives, and measurements. Goals are expressed in two to five brief conceptual sentences starting with "to be," such as being the best in providing customer delight or viewed as the best place to work. On the other hand, objectives consist of six to 14 "to do" statements related to specific items that need to be achieved, with measurements outlining the actions and responsible parties required to meet these objectives within specific timeframes.

Once the strategic plan is in place, it is crucial to consult it consistently and frequently. Responsible parties should consult it weekly, while the planning group as a whole should review it quarterly. It is important for the plan to become an integral part of the organization's fabric and personality. The success of the plan is heavily dependent on following through with its implementation, which requires clear responsibility assignments, specific dates for completion, and continuous measurement and follow-up. Without effective planning and implementation, the risk of failure increases, and success becomes elusive. Planning is the key to achieving success and remaining competitive in the marketplace.