Yesterday I wrote about tactics — cold calling — and the effects such an approach might produce, but today it’s all about strategy. But there is a lot of confusion going around about differentiating tactics and strategy and to start off today’s blunder, I would like to address this issue myself.

Sun Tzu (the great Chinese general) described the difference in his ever-more popular book The Art of War like this: “All men can see the tactics I use to conquer, but what none can see is the strategy out of which great victory is evolved.”