HOW THEY DID IT! Unique stories partnerships-led sales and success.

A strategy for winning top-tier agency partnerships.

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Chris is the first line of support for his clients on over 40 tools.
Who is Chris? CEO at Measured Results Marketing and host of a session in our upcoming accelerator.

His core service: CRM and marketing technology infrastructure to measure results. 

Current partners: Eloqua, Marketo, HubSpot, Pardot, Salesforce.

He has to answer these questions for any new software partnership request (which he receives daily):

  • Does this solution solve a pain point for our clients?
  • Is it better than most of the other options?
  • How can we be a part of the implementation of that solution given our team/branding?
  • If so, can we actually share a sales pipeline and co-sell by way of referrals, shared data, shared calls etc…?

    • In this talk, we’ll review:

    1. What’s broken in partnerships.
    2. It costs Chris between $15-$20K to become a full “partner” and represent their solution fully, and most of you would never have guessed that.
    3. An engagement tactic to clean out you list of stagnant partner prospects with targeted services-based discovery emails.
    4. Chris’s list of top aspects of the partnerships that make him want to give back to his partners.
      1. Caring - how to show you care about that agency, not how they can help you hit your numbers that day/month by only talking about their lead.
        2. ...more
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        HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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