<p>I'm covering the strike by the UAW against GM, Ford and Stellantis as a semi-retired freelancer. Most of the time I don't actually go anywhere, but the other day I couldn't take it any longer, so I put on pants and hit the picket line. Reminded me of good times as a CNN correspondent back in 1998 covering the 54 day walkout against GM. Teaser...it involved the Spice Girls. </p>

I'm covering the strike by the UAW against GM, Ford and Stellantis as a semi-retired freelancer. Most of the time I don't actually go anywhere, but the other day I couldn't take it any longer, so I put on pants and hit the picket line. Reminded me of good times as a CNN correspondent back in 1998 covering the 54 day walkout against GM. Teaser...it involved the Spice Girls.

A Striking Difference

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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A Striking Difference

A Striking Difference