Thinking Ahead: Your Leading-Edge Insights Podcast

A successful product's journey from idea to launch

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80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what's tips the scale.

Guests: 

  • Jeremy Anderson, Founder, Fifty Gazelles
  • Neal Heffernan, EVP, GfK Sales Effectiveness North America

    • Resources: 

    • eBook: Minimize risk and maximize ROI when launching new SKUs
  • Podcast: Creating Success Through In-Market Testing

    • More on this episode:

    • Get more details about this episode at www.gfk.com/en-us/thinking-ahead 
  • Contact the Thinking Ahead Podcast at [email protected]  
    • ...more
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    Thinking Ahead: Your Leading-Edge Insights PodcastBy GfK
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