In this episode of Surface Knowledge, we take a closer look at the disturbing world of cults. What actually defines a cult? Why do people join, and why do they stay? We’ll explore how cults operate, the psychology behind control, and some of the most infamous leaders and movements in modern history, from Jonestown and Heaven’s Gate to lesser-known groups like NXIVM and Twelve Tribes.

We also look at how cult tactics have evolved in the internet age, how high-control groups show up in unexpected places, and what cults ultimately reveal about the human need for belonging, meaning, and certainty.

It’s a deep but digestible dive into belief, manipulation, and the systems that make cults thrive.