"The Only True Test Of A Business Idea Is Whether Anybody Will Buy"

In this episode, I give a powerful strategy for testing out a niche and business idea... even when you don't have an existing audience in place yet. If you execute this strategy, you'll either save yourself a lot of time and money down the road... or (if successful) you'll give yourself a REAL foundation from which to build a very profitable blog-based business.

That last episode was a lot of fun to record because A: it is a cool topic but B: I kind of flawed here and there. :D

Here is the thing, I am trying to do these episodes in one take. It makes for faster production, it also is a little bit more natural for me. So, if there is a screw up on these things, I am probably not going to go back and edit it right away. And that is kind of what happened with our last episode. But anyway, I thought it came out okay... "considering" ;-) Anyway, we are going to go forward here talking a little bit more about testing our business idea.

In Episode 40 we talked about the Lean Canvas and how to use it to verify a business idea and not waste a heck of a lot of time going down a path all that far when it may not have legs to begin with or possibly you need to make some adjustments there to make it truly a profitable idea. But we left that episode with this idea of...

How are you going to test out these ideas when you do not yet have a blog audience to go to?