In this episode of the Work Western Podcast, hosts Jed Blackwell and Kevin Harrison discuss the significance of custom fitting in retail, particularly focusing on in-store alterations. They emphasize the importance of providing tailored services to enhance customer experience and satisfaction. The conversation highlights how their store differentiates itself by offering professional alteration services, catering to both retail customers and community needs, and ensuring that every garment fits perfectly. The hosts also touch on the expertise of their alteration specialists and the commitment to creating a 'wow' experience for customers. TAKEAWAYS

• In-store alterations provide a custom fit for customers.
• Offering alterations differentiates the store from competitors.
• Professional tailors enhance the customer experience.
• Community services include alterations for various garments.
• The store aims to turn customers into fans through exceptional service.
• Alterations can be done quickly, avoiding long wait times.
• Customers can bring in items from other retailers for alterations.
• The importance of fit is emphasized for public safety accounts.
• Tailoring services cater to specific customer preferences.
• The brand promise includes a commitment to customer satisfaction.