Riaz is Founder and CEO of Radiate B2B, a pioneering sales and marketing tech platform that builds relationships between key stakeholders at large, multi-location businesses. It was developed to help sales and marketing teams identify and close deals faster, combining data showing who is researching their solution today with bespoke technology that identifies the companies they should be talking to. 

It was designed to build outsized brand awareness - both proactively and reactively. Reaching buyers before they have decided who they should listen to, using targeted advertising which stops them wasting ad spend reaching companies they wouldn’t want as customers.

It provides data and insight to sales teams to help them speak to the right companies at the right time. Delivering a level of brand awareness unachievable to most. Allowing sales people to start conversations with prospects earlier than competitors. 

From initial activation of a target company, to nurturing through a pipeline and finally expanding existing customer accounts, Riaz Kanani discusses with Jane why Radiate B2B has many of the answers to sales and marketing optimisation and success. 

Riaz Kanani has sat on the Direct Marketing Association email marketing council helping to set best practice for the email marketing industry, judge its awards and help shape data privacy and the use of data in the UK. He regularly speaks and writes on the intersection between marketing, business and technology, its best practice, and future trends. (Entrepreneur Spotlight)

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass