In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.

In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&amp;C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.

A Tennent's Special - Hazel Alexander & Stuart Mackenzie  - Ep 26

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Business

Marketing

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br><br>This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

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A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26

A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26