This is an idea that I have been playing with for a while. Matt Gray, introduced this idea that production versus consumption is an incredible way to grow your brand, story & message. I’ve realized recently that there is a tribe out there that will know, like and trust me fully as I get myself out into the world. It’s up to me to find them. So I think moving as far away as possible from consumption, relative to what I consider a productive activity, as possible is the greatest action I can take in this very moment.