Giving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV.  

Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversation with host Amy Woods he shares their three-pillar approach to content marketing, how they create content for both owned and non-owned channels and the one key piece of advice he would give to any new marketing professional.  

Ciarán has a wealth of experience in content marketing and in this episode, he provides some excellent advice, insights and useful takeaways.   

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Ciarán’s thoughts on AI and what it can offer 
• Why ‘hub and spoke style’ content works so well (and what we mean by that!) 
• What it means to be channel agnostic and why it works 

Important Links & Mentions 

• Ciarán on LinkedIn https://www.linkedin.com/in/ciaranregan/ 
• Lunio https://lunio.ai/ 
• Content 10x: https://www.content10x.com/