Emily Griminger left wealth management to launch a flushable wipe business—and the hardest part wasn't the product. It was stopping the endless internal debate about whether she was ready.

Emily Griminger is the founder of Semmi, a female-founded brand changing the way we think about bathroom essentials. She spent the last 9 years in Financial Services in banking and lending before officially working on Semmi full time in May 2025. She’s building Semmi to make everyday routines feel more elevated, approachable, and a lot less taboo. https://www.getsemmi.com/

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