The Hustle-First Accounting Platform at ~$10M ARR in 2 Years | Cyrus (useHaven.com)

In this episode of A to B, I sit with Cyrus, founder and CEO of Haven. Haven is building a full stack accounting, tax, and finance platform with real-time support founders actually rely on.

In roughly two years, Haven has grown to 600+ customers and is approaching ~$10M ARR, with product expansion underway across invoicing, banking, and AP automation.

We go deep on:
• How Haven took a “boring” category and made it feel modern, fast, and founder-first
• Why GTM talent beats “industry incumbency” in accounting and finance
• The community flywheel behind Startup Helpers and how trust compounds into distribution
• Hiring philosophy: gut, pressure-testing, and matching pieces to the stage
• Product focus: “clicks to value” and reducing friction to outcomes

Metrics we unpack:
• 600+ customers and approaching ~$10M ARR in ~2 years
• ~700K net new ARR per month (across accounting, tax, tax credits, and upcoming products)
• The roadmap: invoicing, business banking, and bill pay to automate the back office end-to-end

The three A to B questions:
• Hiring litmus test: gut + hunger + integrity, tuned by role
• One growth lever: relentless GTM and obsessive customer outcomes
• One product metric: clicks-to-value (how fast users get what they came for)

If you’re building through noise, scaling with focus, or care about founder-grade execution, you’ll like this one.

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