CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or are working on a totally different product category, you will definitely have something to learn from Loren’s rich industry experience. As she connects one beauty product launch process to another, she will show you how all of its moving parts, from teams working on product development, market research, sales and marketing, logistics and more could work in harmony to help you achieve your business goals.

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