We see a surge in SaaS products. Right from our very old Microsoft office, to new age products like Slack; SaaS companies are flourishing like anything. In this episode, we discuss all about SaaS marketing and how it is different from B2C marketing. I talked with Hitesh Goel who has diverse experience across continents to talk about what it takes to become a successful marketer, the changing face on industry and many more facets of B2B marketing. Do tune into the episode and drop us your feedback and comments