Reuse service company r.Cup has been making big moves lately, and event-goers are eagerly embracing their reusable cup systems. Not content to rest on their laurels after winning the award for Most Innovative Food & Beverage Company at The Reusies 2022, r.Cup has been expanding into new cities, landing deals with high-profile event producers, and forging partnerships with big brands to create the cultural and infrastructure sea changes needed to scale reuse. CEO and Founder Michael Martin has even found time to work on a book. Host Matt Prindiville sits down with Michael and r.Cup’s Chief Revenue Officer, Tina Swanson, to learn more.

Resources: 

• The Reusies
• r.Cup
• R.Cup’s impact at ZooTunes in Seattle
• Get in touch with r.Cup