If you were a visitor to Ireland 60 years ago (which in itself would have been a rare thing) and you wanted a bottle of whiskey...if you had gone to the distillery to find it in a gift shop or for sale there, you’d have been laughed at. Not only was there no real tourism to Ireland at the time, there were certainly no gift shops in distilleries and though they might have produced the whiskey, they didn’t sell it to customers. In this episode I’m going to explain why.