Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions.

• What Ryan does at Lucia Marquand [0:31]
• The process of designing a book [3:33]
• What a physical book can be [7:26]
• Solving your client’s problems [9:35]
• Favorite books Ryan has worked on [10:16]
• Interpreting a collection into a book [12:30]
• Crediting designers for work in different mediums [14:38]
• How Ryan became a book designer [16:23]
• How to choose typography for a project [20:03]
• Designing for the present vs. designing for the future [23:10]
• Favorite books Ryan didn’t work on [25:44]
• Ryan’s favorite typefaces, and ones he considers most overused [27:45]

Episode Transcript & Mentions: 

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.