The AgentFirst Podcast

A Tribute to Jon Skelly: After the Close—Building Merchant Relationships


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In this heartfelt bonus episode, Justin honors his late co-host John Skelly with a personal story and a powerful conversation on how agents can turn sales into long-term relationships. The episode dives deep into what comes after the deal is closed—turning merchants into loyal partners, supporters, and referral machines.

Justin shares practical, real-world strategies on:

  • Why the first follow-up after install matters more than you think

  • How to use early wins to ask for referrals (the right way)

  • Building real relationships by becoming a customer of your customers

  • Staying top-of-mind without being transactional

  • The impact of treating every contact in the business with respect—because the bartender today might be your next business owner tomorrow

It’s a tribute, a masterclass, and a call to agents everywhere to lead with heart.

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The AgentFirst PodcastBy Justin Volrath