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A Unique Take On CRO: Consumption Rate Optimization Feat. Tas Bober | S2 Ep 7
In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert. They discuss the importance of landing page optimization in the B2B space, focusing on consumption rate optimization rather than conversion rate optimization. Tas shares examples of clients she has helped and the results they achieved through her approach. She also talks about the importance of setting expectations for users and reducing friction in the conversion process. Tas emphasizes the value of niching down and how it has driven the growth of her consultancy. In this conversation, Tas Bober discusses her marketing strategies and the importance of niche specialization. She emphasizes the value of content creation, building relationships, and having a strong point of view. Tas also shares her thoughts on AI and its role in marketing, highlighting the need for human intervention and the importance of unlearning old practices. Overall, the conversation provides insights into effective marketing tactics and the future of the industry.
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About Optimize Your Marketing: #1 Marketing Optimization & Technology Hedging Marketing Agency
š¶ We Use Optimization & Technology Hedging to Increase Inbound Marketing Pipeline. In short, at Optimize Your Marketing... We Optimize Workflows and Use Technology Hedging to Grow B2B Tech company's Inbound Pipeline. Essentially, We make our money from selling information to our clients. In the most broad and simple space, we are identifying trends and incorporating them in our clients' businesses before the rest of the market even hears about them. By the time the rest of the market incorporates them, we have moved on to another strategy that is working for your business. And the cycle repeats. Learn more by visiting our website or any one of our social media channels where we publish our findings and strategies.š¶
ā
About Ian Binek, CEO & Founder of Optimize Your Marketing
Ian was born with a fascination for business. In elementary school, he sold his Halloween candy at lunch for nickels and dimes - just so he could buy cookies from the lunch counter.
Ian officially stepped into the digital marketing world in 2017 when he started his first marketing agency while still a senior in high school. He grew his business and his marketing skills while studying at Georgia Tech. After graduating, he spent three years working for Fortune 500 B2B, small disruptive B2C, and Unicorn B2B SaaS companies.
His final full time role was as the Growth Marketing Manager at a venture capital firm in Buckhead, Georgia.
Ian has a deep passion for finding the newest technologies and implementing them in unique ways for his agency and his clients.
He has seen the rapid growth that B2B SaaS companies experience from inbound optimization and "technology hedging" - the process of iterating and testing new strategies over and over until you find a winner.
With years of experience, and a voracious appetite to bring results - Ian is sure to impress you at every stage of your engagement.
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By Ian BinekIn this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert. They discuss the importance of landing page optimization in the B2B space, focusing on consumption rate optimization rather than conversion rate optimization. Tas shares examples of clients she has helped and the results they achieved through her approach. She also talks about the importance of setting expectations for users and reducing friction in the conversion process. Tas emphasizes the value of niching down and how it has driven the growth of her consultancy. In this conversation, Tas Bober discusses her marketing strategies and the importance of niche specialization. She emphasizes the value of content creation, building relationships, and having a strong point of view. Tas also shares her thoughts on AI and its role in marketing, highlighting the need for human intervention and the importance of unlearning old practices. Overall, the conversation provides insights into effective marketing tactics and the future of the industry.
ā
Thanks for watching!
Follow Our Spotify: https://open.spotify.com/show/6ZGRt0f9BJyS09oSEbrESQ
Check out more podcasts here: https://www.youtube.com/playlist?list=PL9sYsKV3vEI34ZLBqGPRguy5gKrHvGKCd
Join our Newsletter: https://the-optimize-newsletter.beehiiv.com/
Follow Our LinkedIn Page: https://www.linkedin.com/company/optimize-your-marketing/
Follow Our Instagram: https://www.instagram.com/optimizeyourmarketing/
Follow Our Facebook: https://www.facebook.com/bigoptimization/
Follow Our X: https://x.com/bigoptimization
Follow Our Tik Tok: https://www.tiktok.com/@optimizeyourmarketing
Follow Our Threads: https://www.threads.net/@optimizeyourmarketing
ā
About Optimize Your Marketing: #1 Marketing Optimization & Technology Hedging Marketing Agency
š¶ We Use Optimization & Technology Hedging to Increase Inbound Marketing Pipeline. In short, at Optimize Your Marketing... We Optimize Workflows and Use Technology Hedging to Grow B2B Tech company's Inbound Pipeline. Essentially, We make our money from selling information to our clients. In the most broad and simple space, we are identifying trends and incorporating them in our clients' businesses before the rest of the market even hears about them. By the time the rest of the market incorporates them, we have moved on to another strategy that is working for your business. And the cycle repeats. Learn more by visiting our website or any one of our social media channels where we publish our findings and strategies.š¶
ā
About Ian Binek, CEO & Founder of Optimize Your Marketing
Ian was born with a fascination for business. In elementary school, he sold his Halloween candy at lunch for nickels and dimes - just so he could buy cookies from the lunch counter.
Ian officially stepped into the digital marketing world in 2017 when he started his first marketing agency while still a senior in high school. He grew his business and his marketing skills while studying at Georgia Tech. After graduating, he spent three years working for Fortune 500 B2B, small disruptive B2C, and Unicorn B2B SaaS companies.
His final full time role was as the Growth Marketing Manager at a venture capital firm in Buckhead, Georgia.
Ian has a deep passion for finding the newest technologies and implementing them in unique ways for his agency and his clients.
He has seen the rapid growth that B2B SaaS companies experience from inbound optimization and "technology hedging" - the process of iterating and testing new strategies over and over until you find a winner.
With years of experience, and a voracious appetite to bring results - Ian is sure to impress you at every stage of your engagement.