Digital marketing campaigns are a gamble. You invest time and money into their preparation and roll the dice. Will people respond or not? But, what if you could turn your next marketing campaign into a sure thing? A user-centric approach makes that possible.

A User Centric Approach to Digital Marketing

Boagworld is a podcast about user experience design, digital marketing, conversion optimization, and digital leadership. It offers practical advice, news, tools, review and interviews with leading figures in the web design community. Covering everything from usability and design to marketing and strategy, this show has something for everything. This award-winning podcast is the longest running web design podcast with over 380 episodes.

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Many people claim to be a UX designer, and many more aspire to become one. In this last ever episode of the Boagworld Show, we explore what a UX designer really is and how you can become a good one.

How to Become a Good UX Designer: A Beginners Guide

Being a project manager is challenging enough, add on top of that user experience and design debates, and it can be a nightmare. My 18 tips will help.

Work Smarter: Managing UX Projects - 18 Tips for Success

A website will never be fully effective upon launch. It is only through post-launch optimisation that it will reach its full potential.

3 Steps to Improve Website Conversion Post-Launch

In this session of our course on Lean UX, we look at how to integrate testing into a website redesign, without delaying the project or spending a lot of money.

How to Test During a Website Redesign

Design is subjective, and everybody has an opinion. Getting design approval can, therefore, be a painful experience. However, getting design approval for a website redesign doesn't have to be.

A User Centric Approach to Digital Marketing

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