Technology is bringing both challenges and new solutions to the injury prevention science. Professor Richard Franklin, Co-Director of the World Safety Organisation Collaborating Centre for Injury Prevention and Safety Promotion, James Cook University, Australia, has a positive view of the future of our cities, which will rely much more on active and safe transportation. He tells Editor-in-Chief of Injury Prevention Rod McClure about the evidence-based and public health approaches of his work, especially in rural populations.