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If you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth?
 

They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore: 

• Why marketing and sales have historically been at odds 

• Why alignment efforts fail (despite best intentions) 

• How collaboration—not forced alignment—might be the real key

Is it time to stop chasing alignment and instead focus on mutual respect and strategic collaboration?

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Signal & Stakes is a podcast for people who sit inside the decisions that shape how companies grow, compete, and survive. Each episode surfaces a real decision, the signal that was there, what was at stake, and what happened next. Not advice. Consequence.

Signal & Stakes is hosted by Raja Walia, CEO of GNW Consulting, and Akande Davis, VP of Operations at GNW Consulting.

Signal & Stakes is produced by GNW Consulting, a strategic marketing technology and revenue operations agency helping enterprise organizations make sense of their existing MarTech investments. Through the GNW Orchestration Framework, GNW Consulting helps companies connect board-level priorities to day-to-day execution, identify where AI creates leverage across go-to-market operations, and determine where human judgment should lead. Learn more.

Subscribe to Signal & Stakes on Apple Podcasts, Spotify, and all major podcast platforms. New episodes drop monthly. Follow GNW Consulting on LinkedIn for episode releases, show updates, and content on marketing technology and go-to-market strategy. Watch full episodes on YouTube.