<p>A week away from launch, everything is starting to fall into place. But this doesn't mean everything is going perfectly, and Civitas founder Matt Lady shares some mistakes he's made, and what that means for his new DTC T-shirt company.</p>

A week away from launch, everything is starting to fall into place. But this doesn't mean everything is going perfectly, and Civitas founder Matt Lady shares some mistakes he's made, and what that means for his new DTC T-shirt company.

A Week From Launch, and a Typo

A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.

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A Week From Launch, and a Typo

A Week From Launch, and a Typo