Adam King, Founder and Chief Behavioural Strategist of BeThink Solutions.

Adam King’s education and career have crossed disciplines and sectors in the pursuit of understanding human behaviour. Adam recounts his journey, including what led him to found BeThink and to recently start an Interdisciplinary Sciences PhD. Along the way, he shares insights about differences and commonalities between disciplines and sectors, as well as opportunities for us all to dive further into the well of behavioural science.