Regardless of your budget, successful marketing and advertising are doable, but it all boils down to your strategy. In today's episode, hosts Brandon Cockrell and Misty Romero discuss the key to creating a winning strategy with low-profit margins.

New entrepreneurs make the mistake of selling to new customers at the beginning of their entrepreneurial journey. Instead of focusing your time on running expensive ad campaigns, Brandon says it is important to initially focus on building your database. If you can get consumers off the main platforms and into your personal database, you will earn their attention, build your reputation, and eventually acquire their business for a fraction of the cost.

Tune into this week’s episode of Fail Fast to Success to learn more about the importance of strategy and building a strong database so you can convert low-profit margins into a steady-flowing income.

Quotes:

• “When it comes to marketing and advertising, everything is doable with the right strategy.”  (01:11-01:16 | Brandon)

• “I recommend focusing on building your database instead of trying to get people to buy directly from ads.” (11:29-11:39 | Brandon)

• “You will be very profitable by running ad campaigns that try to get people into your database.” (11:56-12:06 | Brandon)

• “If you’ve got low-profit margins, stop trying to sell people at the top of the journey because 99.9% of the time, you're not going to be able to do that profitably.” (17:04-17:20 | Brandon)

• “Nobody can sustain working at a loss for a long period of time.” (21:05-21:10 | Brandon)

• “By building your database, you're going to increase your sales, but you're going to 10x your profitability.” (21:51-22:00 | Brandon)

Links:

https://www.facebook.com/linchpinsales/

https://www.instagram.com/linchpinsales/

linkedin.com/in/brandon-cockrell-0b66a02b

linchpinsales.com

Podcast production and show notes provided by HiveCast.fm