What is the driving force behind the biennial world cup? 

The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the Fédération Internationale de Football Association, the sport's global governing body.

FIFA is a series of association football video games developed and released annually by Electronic Arts under the EA Sports label. As of 2011, the FIFA franchise has been localised into 18 languages and available in 51 countries.

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