Marketer’s Alchemy: Turning Data Into Gold

A Year in Review: Data, Martech, and the Customer Journey


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In 2024, Marketer’s Alchemy welcomed some of the most brilliant pioneers in their fields - leaders from Nationwide, Meta, PepsiCo, and many more.

As we often say on this show: marketing is an art, and data is a science. Our guests embodied that philosophy, sharing what’s top of mind for them, the successes and challenges of their campaigns, and their visions for the future.

In this special episode, we’re bringing you the highlights - the very best insights from last year’s conversations.

 

To listen to or watch the full episodes, check out the links below:

  • Natalia Lumpkin, PepsiCo
  • Chris Villareal, Meta
  • Tiffany Grinstead, Nationwide
  • Llibert Argerich, Thumbtack
  • Clare Dorrian, SugarCRM
  • Jasper Martens, PensionBee
  • Rachel Sterling, Identity Digital
  • Andrew Fujii, LGA
  • Dan Westhues, Central Bank

 

Links & Resources:

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Marketer’s Alchemy: Turning Data Into GoldBy Deluxe