Show Notes – The Potters Cast

A Year In To Opening A Studio | Sela Stazzone | Episode 1169


Listen Later

Sela Stazzone | Episode 1169

Sela Stazzone’s love for pottery started in high school and quickly became an obsession in college. Sela fell in love with the medium, getting her hands dirty, and spending hours on end creating fine and functional art. She took a ceramics course while studying abroad in Florence, Italy which reignited Sela’s love for the craft and pushed her to purchase a wheel when she returned home. Before she knew it, Sela had so much pottery and wanted to share it with others.

SPONSORS 

  You can help support the show!

GRPotteryForms.com

 

diamondcoretools.com

 

 

 

Number 1 brand in America for a reason. Skutt.com

 

 

 

For all your ceramic needs go to Georgies.com

 

How important for you as a brick and mortar is an online website?

Very important because even with having a brick and mortar a lot of people still rely on the website for information and other things.

Do you look at your site as a membership suite or strictly informational?

It’s a little bit of both. People can purchase pottery on top of registering for classes. But it does have all the information.

We talked about protection for you. Did you rent the building under the LLC or under your name?

It was under the LLC.

Did you have to sign any personal guarantees?

Are you talking about for liability?

Yes, like if the business didn’t work, you are responsible for it.

It was more so like a lease situation. And I had to get more beefier insurance under the business and the brick and mortar.

How important is social media for building the business?

I probably wouldn’t be where I am today and in this situation as it stands without it.

Why is that?

It allowed me to grow as an artist and for people to grow with me over the years. So once I finally established a permanent site people had somewhere to physically go to as well, and not just see me as an online presence.

What was the deciding factor for going with the website platform you went with?

I could go on a complete tangent about the war I have been through, so for most people I would say like, it’s definitely more cost effective with go daddy but I currently don’t have nice things to say. (Laughter)

How much time are you dedicated to being at the building?

I joke around that I practically live here and that I have an air mattress under my desk. I’m here all the time. If not every day to some capacity.

Book

By My Hands by Florian Gadsby

Contact

jeanceramics.co

Instagram: @Jean.Ceramics

...more
View all episodesView all episodes
Download on the App Store

Show Notes – The Potters CastBy Show Notes – The Potters Cast