Sterling and Stone has an interesting way of using podcasting as a marketing vehicle. It’s not necessarily in the CTA’s, but in using podcast series to promote things like the StoryShop Kickstarter, and the release of Iterate and Optimize. Today, Johnny talks about the strategy behind creating podcast series in addition to their standard, ongoing […]

AA25 How We are Using Sideways Podcasts for Marketing

Building the monarch isn’t the best description for building a site that actually works, but hey. It’s creative! Today, Johnny and Sean discuss what the monarch actually is, how our site developer can use it to create a cohesive customer journey, and how it will make sense of everything we have. We’re building clear paths […]

AA77 Building the Monarch

Sean and Johnny have been a part of masterminds for a long time, but it wasn’t until recently that they started their own, the Stone Table. While it’s been an incredible success, they’ve got their eye on making it even better. From bringing in storytellers across the spectrum, not just authors, to being able to […]

AA76 Improving Our Stone Table Mastermind

When asked to list their fears, people will often list death AFTER public speaking. Dave can’t stand it, Sean likes it when it’s over, and Johnny can’t get enough of it. Today, the guys talk about the challenges of speaking careers, including the hidden costs of making speaking dates. The question is they must answer […]

AA75 How We Handle Speaking and Consulting

Course has become a dirty word, at least in the online world. Too many ‘teachers’ have thrown together some information and packaged it as a course, but the truth is they’re terrible. That’s why we’ve decided to (after a lot of internal resistance) create a REAL course that can compare to a college course. Our […]

AA74 How Our Self Publishing Course is Different

If you’ve spent any amount of time online, you know everyone wants to sell you a course. If we’re honest, they just want to sell you information and be done with it. But that doesn’t lead to a great experience for the student. Johnny and Sean talk about how they’re approaching education in a different […]

AA25 How We are Using Sideways Podcasts for Marketing

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