AAF District 4Cast

After brief update from current Governor Stephanie Herndon, Jon Ruhff sits down with David Jones and Felix Pulido from Diversity of Thought. They discuss all things from volunteering at AAF, what the term 'elevate humanity through business' actually means, and how AI will affect you at work or your business.

Who spent unwisely? Who killed it with humor? Too many celebs or did they get it juuuuust right? Find out as Jon Ruhff, Jacob Edenfield and Yeosh Bendayan lend their thoughts on the 2023 Super Bowl commercials.

On this edition of the AAF District4Cast, Jacob goes back to the crystal ball to see what's in store for advertising and marketing in 2023. Also, we hold him accountable for what he foresaw in 2022. Did social media roles go in-house? Did escapist marketing take off? Also, for 2023, some say trapper keepers will be on the horizon....

Join AAF D4's program co-chair Francita Williams as she interviews Brian Anderson VP Creative Director for Zimmerman Advertising. He offers a unique insight into how Auto Nation went from America's #1 auto retailer to a company built to drive out cancer

Once again from the 2022 Summer conference in Gainesville, Jon Ruhff sits down with Film Florida Executive Director John Lux to discuss the state of filming in Florida as well as:

• What is Film Florida and why is it important?
• Why was Caddyshack filmed in Florida?
• How did Dolphin Tale save the Clearwater Aquarium?
• What did Bloodline do to the Florida Keys?

Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:

• What is behavior change marketing?
• Is more choice actually better?
• Why did Nike's sustainable shoe fail when it was supposedly what people wanted?

This year at the District 4 American Advertising Awards, we did a thing. Not only were all 12 Best of category winners unaware they were going to win, but they also didn't know that Jacob Edenfield was going to interview them right as they got off stage. Check out some behind the scenes details of the big winners from across the District including Dunn and Co from Tampa, Adjective and Co from Jacksonville, MTN from Space Coast, Vidi Global from Orlando, Maven Creative from Orlando, Push Button Creative Audio from Orlando, and Markham Yard from Miami!

MJ Barnes from the University of Miami discusses how Orange Umbrella went from her and two students to over 300 all time. She also dishes out a tip to avoid an advertising nightmare we can all relate to. Jon sits down with Stacey Taylor from Media Lab in Tampa and shares the 'why' of AAF and what the future holds for membership based organizations.

https://www.aafdistrict4.org/

https://www.orangeumbrellamiami.com/

https://www.medialab3dsolutions.com/

What trends can you expect for the ad industry in 2022? VR? Escapism? Can we finally laugh again? Will the great resignation continue? Also, Andrew Martineau talks programming trends and how you can become better connected with today's technology.

Poor Jon and Jacob. They got the boot this month as American Advertising Awards Competition Chair Tiffany L Ryan and District Gala Chair Yeosh Bendayan take the reins. Learn all about how to enter the competition to win an ADDY Award! Plus, Yeosh interviews AAF National Chairman David Campbell to discuss the competition from the national perspective. Basically, in this episode, you'll learn everything you need to know heading into awards season.