Understanding internet culture is crucial for the brands of today to not just market themselves but to seamlessly and authentically embed themselves into today's popular culture.

This authentic embed is driven by marketers and agencies who have deep understanding of the internet culture and its nuances by virtue of creator themselves.

On this episode, Varun is joined by Aakash Shah, Founder at One Hand Clap. They talk about internet culture, meme marketing and lots more. Aakash also talks about his past stint at All India Bakchod.

Follow Aakash Shah on Instagram: @aakaaashhhh

https://instagram.com/aakaaashhhh?utm_medium=copy_link

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https://www.linkedin.com/in/varun-duggirala-31090313

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