March 19, 2017

AALP 125 – The Art of Go-Giving with Bob Burg

42 minutes

Today’s featured guest on the Art of Abundance podcast is Bob Burg (@BobBurg) He is the co-author of The Go-Giver: A Little Story About a Powerful Business Idea, a parable with dynamic business principles and life lessons that we can all apply in our business and personal endeavors. Over half a million copies of The Go-Giver have been sold around the globe. Bob is also an international speaker and the man behind The Go-Giver Sales Academy, a two-day event that helps entrepreneurs and business owners accelerate their growth.

On this episode, Bob and I cover a lot of ground, including people’s misunderstandings about the concept of being a go-giver, what holds people back from success, and the five laws in The Go-Giver.

Listen in and discover:

What does it actually mean to “go-give”?

What is the only reason people buy from you?

Bob explains the difference between price and value.

How the ability to suspend your self-interest can change your life for the better.

What he means when he shares, “Money is an echo of value.”

Why receptivity changes everything, and much more!

Resources

The Go-Giver web site

The Go-Giver Sales Academy

The Go-Giver, by Bob Burg and John David Mann

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