SEM, SEO and data - they're the holy grail of the modern marketer's strategy tool kit. Yet, the struggle to understand and effectively implement them at a tactical level is all too real.

This week on The CMO Show, hosts Mark Jones and JV Douglas are joined by Aaron Agius, managing director at Louder Online - and an expert in just about every field of online marketing. "It's not just about throwing links at an average website and thinking that's all you need," he said when talking about the realities of SEO and web-based marketing.

The struggle that modern marketers face is trying to marry online marketing and data-driven decisions from a strategic point of view, to tangible results and tactical processes, Agius told Jones and Douglas.

"A really basic strategy that's highly effective is create content that answers questions and solves problems in your industry," Agius said. "If you're doing that you're going to be providing value so it's as simple as that."

Adding that, "In order to rank well you need links from great sites, in order to get links from great sites you need great content, in order to have great content you need a good strategy behind it and a good message and good story."

Tune in to learn about the mistakes you could be making in online marketing and how to overcome them in a simple, cost-effective way.