Intro: Today, we are joined by Aaron Bailey, Sales Director at Star Elevator, based in the San Francisco Bay Area. Aaron holds a degree in Mechanical Engineering and began his career with TK Elevator immediately after graduating. With over a decade of experience in sales and sales management, Aaron takes pride in sharing his expertise with customers, helping them make informed decisions about their elevator systems.

Summary:
Aaron Bailey, Sales Director at Star Elevator, discussed his career trajectory, starting with a mechanical engineering degree and roles at TK Elevator and Otis. He highlighted the importance of reputation in generating new business, noting that 80% of their leads come from referrals. Bailey emphasized the unique challenges and rewards of working with old buildings in the Bay Area, such as modernizing 100-year-old basement drum elevators. He also contrasted the flexibility and customer-focused approach of independent companies with larger, more bureaucratic ones. Bailey advised newcomers to learn the craft thoroughly and build strong internal relationships.