That Worked

Aaron Crookes - Co-Founder & CEO of Apricity Robotics: Picking the Right Product for Your Market, Balancing Product Development vs. Business Building, and Strategic vs. Generalist Investors

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Aaron Crookes is the Co-Founder and CEO of Apricity Robotics, a startup focused on developing semi-autonomous robots to aid and assist both patients and healthcare staff. Their main goal is to automate simple tasks so healthcare staff can be fully dedicated to critical patient needs. 


Prior to Apricity Robotics, Aaron worked in R&D for Autonomous Robots and Devices at Proctor and Gamble. 


In this episode, you’ll learn:

  • How to balance building the product with building the business. 
  • When it’s necessary to bring in experienced operators into a startup. 
  • The importance of understanding the financial impact of your product. 
  • How to look beyond titles to match the right team member to the right task.  
  • The importance of finding strategic industry investors when introducing a novel product. 

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That WorkedBy Callan Harrington