Episode 387 - Aaron Goldfarb, co-author Brand Mysticism

Episode 387 - Aaron Goldfarb, co-author Brand Mysticism

Happy Monday, Thieves! We’re talking to our old friend Aaron Goldfarb this week. Longtime listeners of the show will be familiar with Aaron as not only a frequent guest but also a co-host stand in while Holl was out a couple of times. (See the Sour’d in September episodes from 2016). Fast forward six years, and we’re having Aaron back on to talk about his latest book with Steve Grasse titled Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. We chat about how the project came to be and why Aaron stepped back from writing about beer to focus on more “adult beverages.” It’s a great time and we hope you dig it. Tune in and let us know what you think!***As always, you can email your questions, complaints, whimpers, or whines to us at [email protected]. We read everything we get and we'll try to respond as quickly as we can. If not online, then on air. And THANKS! You can subscribe to STB on iTunes and PLEASE LEAVE US A REVIEW!!! Co-hosts: Augie Carton & John Holl Producer: Justin Kennedy Engineer: Brian Casse Music: "Abstract Concepts - What Up in the Streets" by Black Ant.