For years, most travelers have grumpily accepted airlines’ ever-increasing baggage fees. But the president of LugLess, Aaron Kirley, presents a more affordable option.

For a fee that is usually less than the cost of checking a bag, LugLess will ship your luggage to your destination. Simply enter your travel details on the company’s website, print and attach your label to your bags and drop them off at a participating FedEx or UPS. Rather than haul your bags yourself through the airport, you’ll find them at your destination hotel or Airbnb.

On this episode of The Empowered Challenger, Aaron explains why airlines are so fixed on baggage fees, how the success of Airbnb helped LugLess take off and the Mark Cuban advice he keeps coming back to.