<p>From fresh, plant-based meals to a total brand makeover—discover how Thistle’s bold new image boosted sales and turned heads. Hear Aaron Magness break it all down.</p>

From fresh, plant-based meals to a total brand makeover—discover how Thistle’s bold new image boosted sales and turned heads. Hear Aaron Magness break it all down.

Aaron Magness, Chief Marketing Officer - Thistle

Welcome to the Optimism Always podcast. Hosted by advertising leader and partner at Barrett Hofherr, Matt Hofherr. Learn firsthand from founders and marketing professionals about what it takes to create business momentum, and all the driving forces behind their brands. And of course, as our name suggests, you’ll learn all of this with a big sprinkle of optimism. Come on people! Hit play.

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Aaron Magness, Chief Marketing Officer - Thistle

Aaron Magness, Chief Marketing Officer - Thistle