According to Aaron Pascoes, No business may be successful without customers. To not know your customers is one of the most important mistakes small business people make. the patron is becoming more educated and has more buying opportunities today than ever within the past. 

Additionally, the buyer has become more cost conscientious and uses a more thoughtful buying strategy today than ever before. Knowing what your product or service does for your customers is that the easy part, understanding that customer and the way to draw them to your product or service is that the harder part.