In this episode of the Ganjapreneur Podcast, host TG Branfalt is joined by Aaron Riley, founder of Certified Testing and Data, to explore the development of the Cannaleptic Rating—a new product scoring system designed to help cannabis consumers better evaluate quality across product types. Drawing from his years of experience in lab testing and cannabis compliance, Aaron explains how the system was built using sensory studies, consumer feedback, and simplified metrics to create a more trustworthy and transparent guide for buyers.

They discuss how the Cannaleptic Rating avoids over-reliance on THC percentages, how it differs from traditional lab metrics, and how it could help retailers, brands, and consumers make smarter choices in a crowded and inconsistent marketplace. The conversation also touches on batch variability, terpene preferences, and what Aaron learned from years of testing competition entries and working directly with product developers across multiple legal markets.