In this episode, Emily sits down with Aaron Trotman, the founder of NON, a unique non-alcoholic beverage company that has been gaining attention for its sophisticated, flavor-rich drinks. Aaron shares the story behind NON's inception, the challenges of scaling a beverage company, and the meticulous process of crafting drinks that pair perfectly with food, all while maintaining a strong focus on sustainability.

Aaron discusses how NON’s products go beyond simply removing alcohol, instead building layers of flavors using techniques from the culinary world. He also shares insights into NON's commitment to using high-quality ingredients, sourcing sustainably, and ensuring consistency across batches. Aaron delves into his journey from his early days in hospitality to taking NON internationally, including distribution in markets like the U.S., Japan, and the U.K. He explains his approach to product development, balancing flavor with sustainability, and overcoming hurdles in expanding into new markets.

Listeners will hear about the brand’s partnerships with renowned restaurants and the importance of a solid brand presence in both local and international settings. Aaron wraps up by offering advice for fellow founders on building a team, scaling a startup, and fine-tuning the details that make a product exceptional. This episode is a must-listen for anyone interested in the rapidly growing non-alcoholic beverage industry and the journey of an entrepreneur transforming the way we think about what we drink.