Aaron Walton feels your pain and shares your frustration over ageism.

As CEO of the esteemed ad agency Walton/Isaacson, this self-described “Enlightened Rebel,” and inductee into the Advertising Hall of Fame and part-time model (at 60) has overseen groundbreaking diversity in campaigns for such powerful brands as Lexus, American Airlines and McDonalds, yet he’s clearly aware that his “Agency of the Year” is an anomaly and that his colleagues need to wake up. Without provocation, he declares “It’s a cliché to say that older people do not understand or embrace technology. That’s crap.” And he’s just getting started.